The 9 Steps Program

Qualify - The phase where we begin to understand your business, your brand and the goals you have for your Internet initiative. An in depth analysis of core business procedures, immediate and long-term goals are discovered through a series of questions and interactions with decision-makers and key employees. By making the most out of this time, a solid foundation is laid for the remaining eight steps.

Establish - Business objectives are agreed upon and a strategic plan of action is implemented to ensure your initiative will exploit correctly the power of the Internet. This is crucial in establishing your competitive advantage. At this point, we will define how the project will be accessed in terms of success. In addition, we establish budget and a detailed work time line.

Alignment - Ever thought about how you are going to do business over the net ship products or align different departments? We will create an action plan for your business to run smoothly in this new arena bringing all parties together harmoniously.

Market - How will you generate traffic to your site? Who will use it and how? How will you identify and differentiate your customers? How will you interact with each customer? How will you customize a relationship with individual customers and suppliers? This and many other aspects are involved in proper marketing and design of your site.

Structure - What will the solution be? What will it do? How will it work? What will it look like? Once we agree on project objectives, we define the functional, technical, and creative requirements. We document them and work with you to refine them.

Design - Once structural basics are in place and agreed upon, we refine the technology back end. We can even develop content, work on-site; whatever is required to perfect the vision. The result is a working model of the deliverable, ready for usability testing and refinement.

Perform - We now construct the final product. We test and quality assure the end product and make sure you understand how to manage and maintain it.

Strengthen - After launch, we'll monitor and analyze how the solution performs against success criteria defined in the establish phase. We also complete the documentation of the project and present our thoughts on how to approach the next generation of the solution.

Celebrate - Through our collective hard work, determination, professionalism, and passion for our work together we celebrate the success of your Internet initiative.